Business Analytics

In an increasingly digitalised world, companies are faced with the challenge of making sense of huge amounts of data from social media, online communities and traditional databases. The targeted analysis of this data opens up valuable insights, improves decision-making processes and creates competitive advantages in areas such as marketing, product development and customer management. At the same time, digital transformation - whether through the further development of existing business models or the creation of new, technology-driven approaches - requires a deep understanding of modern analytical methods.

The "Business Analytics" module teaches important fundamentals of technology, data and process management as well as business model development with a focus on business analytics. Key data analytics methods are introduced and their practical application illustrated in order to emphasise their importance for the digital transformation of companies.