Die Vorlesung Produktmanagement I von Herrn Prof. Leo Brecht beginnt am Donnerstag, den 19.04.2018 und findet von 10 bis 12 Uhr in N24 Raum 251 statt.

Inhalte:

Product Management is an important business process of market-oriented corporate management, because it plans and controls all short-term and long-term product related actions and decisions.

All long-term actions are planned in the Life Cycle Strategy processes (the Bulls Eye of the key visual). The short-term actions are planned and executed during the product's life cycle.

In ProMM I the students learn the process of modern product management in B2B companies, the necessary techniques to realize the processes and they get a deep insight in the challenges of engineering driven B2B companies within a more and more globalized market field.